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Essentials of Marketing and Strategy

Course Details

In this course, you will develop an understanding of fundamental marketing and strategy frameworks and methodologies.

Through short case studies covering a diverse range of businesses, you will enhance your ability to analyze, solve problems, and make decisions about marketing and strategy from the perspective of top management.

Upon completing the course, you will be able to understand:

  • The role of strategy and marketing in corporate management
  • Processes for formulating a competitive business strategy from the perspective of top management
  • Basic marketing concepts and how they can be applied to achieve strategic goals
  • Frameworks and analytical methods through practical application to short cases
  • How to think about theories and the qualitative aspects of corporate management

3 Months (18 Hours)

Suitable for busy professionals with 3-hour sessions held every other week

Hybrid Teaching

Flexible for today's lifestyle, choose to join on-site in Bangkok or online

Course Fee

37,850 THB (Excluding VAT), scholarships are available for self-sponsored participants

Certificate

Participants will receive a certificate upon course completion

Schedule

Session 1
Jan. 16 (Sat.)
9 AM - 12 PM
Session 2
Jan. 30 (Sat.)
9 AM - 12 PM
Session 3
Feb. 13 (Sat.)
9 AM - 12 PM
Session 4
Feb. 27 (Sat.)
9 AM - 12 PM
Session 5
Mar. 13 (Sat.)
9 AM - 12 PM
Session 6
Mar. 27 (Sat.)
9 AM - 12 PM

Theme and Reading Materials

SESSION 1
THEME
Overview of Strategy
Environment Analysis for Developing a Business Strategy
CASE
• Interactive Lecture: Strategy -2nd Edition-
• QB HOUSE
SESSION 2
THEME
Establishing a Competitive Advantage in Business Strategy
CASE
• Interactive Lecture: Strategy-2nd Edition-: Unit 2-1 –Unit 2-4
• Nitori and IKEA
SESSION 3
THEME
Comprehensive Exercises: Corporate Strategy
CASE
• Interactive Lecture: Strategy-2nd Edition-
• Reorganization of the Japanese Steel Industry (1999–) (A)
• Reorganization of the Japanese Steel Industry (2015)
SESSION 4
THEME
Overview of Marketing: Analysis and Planning
CASE
• Interactive Lecture: Marketing —2nd Edition—
• A Comeback for Fujifilm’s Cheki (A)
• A Comeback for Fujifilm’s Cheki (B)
SESSION 5
THEME
Drafting Measures in Marketing Strategy (Marketing Mix)
CASE
• Interactive Lecture: Marketing —2nd Edition— : Unit 1–Unit 4
• Vermicular Ricepot: Riding a Dream (A)
• Vermicular Ricepot: Riding a Dream (B)
SESSION 6
THEME
Comprehensive Exercises (case study analysis)
CASE
• Emirates Airline: Connecting the Unconnected
• Emirates Airline: Additional Exhibits