Marketing & Strategy: Driving Business Growth MBA Trial Session
Event Overview
Powered by Japan No. 1 MBA, GLOBIS University’s Pre-MBA is a practical business training that’s guided by industry professionals and international case studies. Through this interactive trial session, you will get to analyze case studies, share opinions with other participants, and see how our 3-month course can make an impact on your professional world.
The topic of the trial session will be the Pre-MBA course “Essentials of Marketing and Strategy”
Gain a clear understanding of fundamental marketing and strategy frameworks and methodologies. Through short case studies covering a diverse range of businesses, students will enhance their ability to analyze, solve problems and make decisions about marketing and strategy from the perspective of top management.
Who Should Attend?
In this interactive lecture students will learn
- About the role of strategy and marketing in corporate management
- Basic marketing concepts and how they can be applied to achieve strategic goals
- Frameworks and analytical methods through practical application to short cases
Whether you’re early in your career or already experienced, this session offers practical insights you can apply right away.
Event Details
This is an online event. We recommend joining from a PC to maximize your experience. Please prepare earphones, a microphone, and/or a webcam for a more interactive session.
Agenda
| 14:00 | Reception open |
|---|---|
| 14:30 | GLOBIS Introduction |
| 14:45 | Trial Class session |
| 16:15 | Wrap up & MBA information |
| 16:30 | Q&A |
Lecturer
Andreas Moellmann
Andreas Moellmann has more than 30 years of international experience in brand strategy, marketing and business transformation. He has held senior leadership positions across WPP, Publicis, Omnicom and Dentsu, including Chief Experience Officer APAC and Global Strategy Director, advising global and regional brands across Europe and Asia-Pacific.
Today, Andreas works with leadership teams to strengthen business performance through brand strategy, helping organizations sharpen strategic decision-making, align capabilities and create sustainable growth. His work focuses on marketing effectiveness and the role of brands as long-term business assets.
Originally from Germany, Andreas has lived and worked across Europe and Asia, including Germany, the Netherlands, the United Kingdom, Japan, China, Hong Kong and Thailand. His international experience provides practical insights into cross-cultural business and marketing challenges.
Andreas is also an Effie Awards judge at the global, APAC and national levels, where he evaluates marketing through the lens of strategic thinking, effectiveness and measurable business impact. At GLOBIS, he draws on his consulting and leadership experience to help students connect marketing strategy with business performance and effective decision-making.