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Kelvin Song

Kelvin Song currently leads the marketing and data analysis team of the English MBA program at GLOBIS. As a faculty member, he teaches technology and analytics-related courses. Previously, he served as the head of the content office where he worked with top industry experts to bring the latest knowledge in digital technology and management to the MBA curriculum. He joined GLOBIS in 2015 to lead the launch of the Online MBA program.

MBA (Dean's List) IE Business School
BEng (First-Class Honors) in Computer Engineering, Nanyang Technological University

Lecturer Message

Many students ask the question “What is Business Analytics? Is it all about mathematics and statistics?”

“The goal of analysis is to find patterns and relationships between business factors and results. A proficiency with tools such as Microsoft Excel and an understanding of basic statistical concepts such as correlations can go a long way.” - Mr. Kelvin Song

Although math and statistics skills can certainly help, they are not vital toward effective data analytics. Our “Business Analytics” course focuses on the problem-solving process with quantitative data, but more than maths, we make use of tools and visualization techniques. In the end, learning how to make the best business decision.