Essentials of Marketing and Strategy

Course Details

In this course, you will develop an understanding of fundamental marketing and strategy frameworks and methodologies.

Through short case studies covering a diverse range of businesses, you will enhance your ability to analyze, solve problems, and make decisions about marketing and strategy from the perspective of top management.

Upon completing the course, you will be able to understand:

• Analyze business internal and external with various frameworks and analytical methods through practical application of case studies
• Understand the true roles of strategy and marketing in corporate management
• Formulate competitive business strategy from the perspective of top management and lead a business to growth
• Create convincing strategic proposals and become a more effective communicator, presenter

Extracurricular Activities

Apart from the 6 sessions (18 hours) of learning above, the course also includes extracurricular activities such as keynote speaker sessions, study sessions, seminars, and networking opportunities with our global network in Japan, Singapore, and beyond.

• Executive Keynote Speaker Sessions 

To take practical learning to another level, GLOBIS Thailand has invited corporate executives based in Thailand who are experts in their related fields to sit down with our Pre-MBA participants in a roundtable setting. Gain firsthand knowledge and insights about global business practices and discuss a variety of business topics taking place in Thailand, Japan, or worldwide.

• Study Sessions

Proper preparation and reflection are key to a successful learning journey at GLOBIS Thailand. Join study sessions with others professionals in Thailand and Japan to review what you have learned from the previous session, prepare for the next one, and share how you have been applying your takeaways at work.

• Seminars

As part of the GLOBIS community, gain access to a number of workshops, panel discussions, and seminars both online and on-site held by GLOBIS University. Expose yourself  t0 a variety of topics covering the latest advances in AI, robotics, startups, and much more.

• Networking Events

GLOBIS holds regular networking events to connect different course participants and campuses with each other. Tap into the extensive network Japan’s largest business school has to offer, obtain inspiration and connections from fellow professionals and lecturers, and find new life-long friends on a global scale.